Course curriculum

  • 1

    Communicating well

    • The elevator pitch

  • 2

    Building a relationship

    • Getting started

    • What works: Proven strategies

    • Securing a meeting

    • Follow-up

    • What they want from us

  • 3

    The tricky questions

    • Managing "bad press"

    • Delivering content well

    • Overcoming skepticism

  • 4

    Summary

    • Your action plan

    • Next steps...

    • Conclusion