Course curriculum

  • 1

    Instructions for this course

    • How to get the most out of your learning

  • 2

    Audio Resources

    • Audio Resource #1

    • Audio Resource #2

    • Audio Resource #3

  • 3

    Marketing 101

    • Build a brand in a day

    • The most important and most overlooked tool in your marketing toolkit

    • Website checklist

    • Social Media - Do's, don't and don't worry about it's

    • Finding your USP

    • Free vs paid advertising

    • The BIG G

    • Seasonal

    • Offers, discounts and when to stop reducing your value

  • 4

    Downloadable Resources

    • Annual marketing plan

    • Reception posters

    • Press release template

    • The psychology of sales whistle-stop tour

  • 5

    Live webinars

    • Q&A